Wednesday, April 5, 2017

Firewater


Source: Communication Arts, Illustration Annual 40, July 1999, Pg 9

Illustrator/art director/designer: Altered Image, design firm | Client:Euclid Tavern

Promotional poster for Firewater

I picked this design because of the illustration. It is very memorable. Although the colors are muted, the cherub wearing a fire helmet while using his "hose" to "rain" on the crowd below is very unusual. The image is a bit disturbing, but I have a hard time believing, I will forget about it any time soon. The combination of the image along with the text being shoved together on the top and bottom makes this photo a winner this week.

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