Wednesday, March 1, 2017


Source: Communication Arts, Advertising Annual 45, December 2004, Pg. 20

Art Director: Jeff Williams Writer: Jeff King | Creative Directors: Roger Camp/Susan Hoffman | Photographers: Vernon J. Biever/Peter Donahue/Errol Morris

The award winning ad I chose this week was easily spotted, knowing exactly what I was looking for.  It has larger font size, as it is a lower resolution print. The text format is left/ragged right. Because of the font size, the designer decided to use sans-serif font. And last but not least, the type is dark on a light background for easy reading.

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